See some other examples of our mash-ups using some of the most
innovative technology available today.
Historic Taverns Pub Crawl Tour
Somerset Hills History
Best Burger in America Mash Up
Basking Ridge, New Jersey
where is the best burger in America you say? Well that all
depends on where you are. It doesn't matter to know that there's
this great burger joint in
Technology has Everything to do with Hamburgers...
in "burgermania" began a long time ago when I
used to visit the White Diamond on North Avenue in Westfield,
New Jersey as a kid explains Brooks Betz, Director of IT
Services at T3 Consortium and self proclaimed hamburger
" I'd ride my bike over there after school. It
took a few years for my mother to figure out why I was
coming home from school and wasn't hungry. And then I
grew up and went to work on Wall Street, where technology
Visit the T3 Blog -
T3 Idea Exchange
Texas if you're living in New Jersey.
See what I mean? And what do burgers
have to do with cutting
edge technology anyway you say? The answer is mash ups.
If you haven't experienced mash-up technology yet, don't worry,
you will soon.
What does Technology have to do with Hamburgers?
Most people agree that the power in the internet lies in the ability
to pass along information. "The internet is a door that opens
the mind to an unimaginable amount of information", explains Brooks Betz, Director of Professional Services at T3
Consortium in Basking Ridge,
New Jersey. "Kids today know it. Before doing just
about anything from homework to buying a new video game, they're
going to the internet first." But the question has always been,
how do I find what I want and where I can get it? First the search
engine, then GPS and put the two together and voila, you've
got a mash up.
Directions, Reviews, Opinions, Prices, Hours and more...
Searching for an answer on the web has certainly become a challenge. It's
a battle to find what you type in to the browser, but it also
has to try to figure out what you really mean (and if you spelled
it correctly to begin with). Technology starts by telling you
the basics - what you want to know. Then all of the other questions
begin to follow. How do I get there? What's the fastest way to
get there? When are they open? Can I get a burger there? How
good is the burger? You get the idea. Today's technology allows
you to answer all of these questions all in one place. That's
where the concept of mash-ups came to being.
For a larger view of this map - Click
Where to Next...The Next Level
Brooks feels that there will be a next level and the software architects
are working hard to figure it out. "Once a person learns how
to find this kind of technology on the internet, that'll be great.
But now let's take it to the next level. How does this technology
transfer to the 2 inch by 2 inch screen (the mobile phone).
That's the next step that I'm looking to see. Cause what's
the use of all this information if I'm a trucker traveling thru
Arkansas who's hungry now?"
Whatever it is, a hamburger, a
hotel, or a place to take the kids for a few hours, the subject
line isn't the real answer. It's how can technology get these
opinions mashed together with all these other questions and tell
us something we really wanted to know, but just didn't know how
"I'm in complete agreement with what Brooks is saying," expresses Joseph
and CEO of MyNuMi
Group, a Springfield, New Jersey based physical
therapy network. "We laugh at the burger example, but we're looking
at ways to expand on what T3 Consortium's been beta testing.
If our clients can find out more about us before making their
decisions on where to go for their rehabilitation, then we're
ahead of the curve."
The Battle Lines are Drawn
If information is key, then whoever's in charge of that information
is the keeper of the key. Who is in charge of all of this mash-ed
up data? Well that all depends on who you ask. There's been
many a villain noted in recent history ranging from GM in the
in the 80's, and Microsoft in the 90's. Who's the new nemesis
you say? It's....Google. Yes,
it's Google that's starting to take control. When a company like
google stores every search you've ever made (Washington
and starts data mining that information, and directing advertising
to your search likings, that's powerful.
There are some that
feel perhaps Google and thier technology is getting a bit too
powerful. While mashup's came in vogue with Google Earth and
Google Maps, it's beginning to leave companies like Yahoo and Mapquest
in the dust. With Google's recent release of MyMaps, get ready
for yet another new battleground. And just imagine if the Government
got into those databases...how safe and secure would you feel
It's all so 2st Century..... to be continued.
T3 Consortium, LLC - Examples of Technology Under Review:
With the demise of Platial, the Map is now on Google Maps
|Go see the Best Burgers in America Mash Up and add your
favorite burger joint. - Click
||Go Create your own Best Burger Tour - Click
(See our Historic Tavern Pub Crawl Tour example)
||Using History to teach Technology - Click Here
| Go to Facebook - Click Here
||Go to the Best Burgers in America Blog
(post your comments) - Click
And don't think it's going to stay the same. It will change as
often as history does!
Go to the Best Burgers in America Map - Click
Mash Up Background
What's a mash-up you say? Well, I'm sure there's lots of varying
Here, but in it's simplest form, it's joining a variety of technologies
or data and presenting it in a different way. You never know what
people are thinking about (see
"I found this great website that shows how much snow there
is at Ski Resorts in VT. I found another one that tells me where
I can get package
goods, along with directions, hours of operation, along with
when they're open and how far they are from my house" says
Betz. "How cool is that! Just think where the technology could
of the most common mash-up techniques uses Google Maps, and the
Google Map API (application program interface). The designer
"mashes" their information into the Google Maps technology
and voila, out comes a map that tells you something. Actually
it's a map, a GPS, a satellite, a direction finder, all in one.
April 21, 2007
For additional information please email
Sites Covered: Tripwiser, Platial,
Mapbuilder, Google Maps